In this article I am going to cover what SEO is, how to improve it to drive more sales to your website.
What is SEO?
Simply put, SEO (search engine optimisation) is the techniques used to rank your website in natural search results in search engines such as Google.
On average, 53%* of a websites’ traffic comes from the natural search results in a search engine. Most importantly all this traffic is free, all you need to do is optimise your website.
What SEO is not?
When talking to clients, they often get confused between SEO and Pay Per Click (PPC). PPC relates to the paid ads within search engines, where you pay each time a user clicks on your advert. You can tell it is a paid ad because it has an “Ad” icon next to it.
How to improve your SEO?
Many small businesses are often confused, they are not sure where to start when it comes to improving their website in order to rank in Google within the natural search results.
There are three areas you can concentrate on: Website structure, content and links.
This element focuses on the technical structure of your website, a good structure allows search engines to move through and understand your site.
Things to think about is the hierarchy of your websites content, creating a site map, the number of clicks to purchase or contact. These are just some of the things to take into consideration.
The structure of your website is the foundation of your SEO.
Content is my favourite element of SEO! This is where we look at the content on your website. I believe it is the most important element for an SME.
Your content needs to reflect to:
· Your products or services
· What users are searching for
There are plenty of tools out there to help you to understand what users are searching for.
My clients are the specialists in their area, they know their product or service, I help them to align their content to what users are searching for, which will ultimately help them to rank for relevant search terms which will lead to more sales.
This element focuses on links into your website from other websites. This excludes links where you have paid to appear on a website.
All links are not equal. If you have a link from a poor-quality website, it will be disregarded. Links from a high-quality website will be considered more valuable.
For SMEs I advise on the structure and content first before you move onto links.
On Average 53%* of Websites Traffic Comes from SEO
Did you know, on average, 53%* of most people’s website traffic comes from SEO? So if you want to know whether yours is doing its job, a great place to start is to check how your SEO traffic stacks up against this average.
How long does it take to start seeing the results of SEO?
SEO is certainly a long game, it generally takes three months to start seeing an impact from your SEO activity. It can be sooner in some instances or longer depending on the competitiveness and size of the market that you are operating within.
Once I have optimised my site do I need to do any more SEO?
Apart from the work that you do on your site, SEO is impacted by:
· Competitor activity
· Search engine updates
· User behaviour
If any of these elements change, your search ranking may change. As a result, you need to monitor your search engine rankings, and make updates where necessary.
If you are still not sure where to start or your SEO traffic is less than 53% don’t worry, I can help you with an SEO audit to help you understand how you are currently performing and your opportunities.
As you can see, SEO is a long game, once you have a solid foundation in place, you start ranking for search terms and driving free traffic you will be pleased you put the effort in.
Any questions, call me on 07737156710 or book a coffee chat with me via Zoom
Source – *Organic vs. Paid Search: (66 Astonishing) Statistics for 2021 | HigherVisibility