Blog
Welcome to the Green Opal digital blog, a resource for digital marketing insights tailored for SMEs. I’m Gemma, a digital strategist dedicated to helping businesses thrive online. Here, you’ll find practical tips, strategies, and insights to help simplify digital activity, enhance your digital presence, and drive growth.
If you have a digital conundrum that you would like help understanding, get in touch for a chat to see how I can help.
Jun23
Why Sorted Pets
Why We Created Sorted Pets I’m proud to announce that I’ve joined forces with two talented people, Philip King and Sam, to launch a new ...
Apr30
What Is Web Accessibility and Why Is It Important?
As more of our lives move online — from shopping and banking to learning and working — it’s crucial that websites are designed to be ...
Apr12
6 Simple Ideas to Improve Your Website and Digital Marketing Today
As a digital marketing consultant, I often work with brilliant business owners who know their businesses inside and out. They’re specialists in their field — ...
Feb02
Stuck for content ideas? Upcycle your old blog posts
Do you find yourself struggling to come up with fresh content ideas? Is the pressure of creating engaging, new material week after week starting to ...
Feb02
When should start ups invest in PPC?
Tips for start-ups, when to use Pay Per Click search engine marketing AKA PPC.
Jan27
When is the best time to send an email newsletter?
When done correctly, sending an email newsletter can lead to a noticeable spike in website traffic, enquiries, and leads. However, one common mistake many marketers ...
Dec06
Why You Must Run a Website Stats Report.
...but often don\'t! Simple ideas to help you pull together your weekly reporting.
Nov26
Digital Mentoring
Do you know your SEO from your PPC? Is your website performing okay, but you’re ready to accelerate its growth? Need a bit of extra ...
Nov10
The Importance of User Reviews for Your Business
User reviews are a powerful asset for business owners, with 92% of users read reviews before making a purchase and 76% frequently relying on online ...
Oct23
Email Marketing: Why it is Important for SMEs and Where to Start
This article is going to discuss the importance of an email marketing campaign and how to start growing your marketing list.
Aug12
SEO Content Checklist: Key Elements and Best Practices
Optimising web pages (enhancing web pages to improve performance within search engines) for search engines is simple, if you focus on a number of key ...
Jun26
Understanding SEO KPIs: A Guide for SMEs
Table of Contents [Open][Close] What is a KPI What is an SEO KPI SEO KPIs 1. Impressions 2. Clicks 3. Click-Through Rate (CTR) 4. Average ...
Apr19
Digital Mentoring Case Study: Empowering Clear and Sparkle
Background: Karen, the owner of Clear and Sparkle based in Kettering, a successful cleaning business established for over a decade, recently diversified her services by ...
Apr05
Tips for creating video content on your mobile for business
Today, the tables were turned on me as I, someone who spends most of their working life reviewing other people’s work, had my own work ...
Feb14
How to Use Yoast SEO Plugin in WordPress
With over 5 million active users, chances are if you have a WordPress website, you have already installed Yoast SEO. The trouble is, lots of ...
Jan23
Optimising your product page for your customer.
Your website and your product page is your shop, you need to be able to provide your users with all the information that they need ...
Dec30
Understanding your customer will help to drive your email marketing
Understanding your customer Personalising email content Tone of voice When to send your emails Previous buying patterns Customer purchase cycle Pain points Life stage Testing ...
Dec07
Why understanding your customer is key to driving growth.
Understanding your customer helps you to connect to them, it helps you understand their purpose and their paint points and how your business can meet ...
Nov08
What is Affiliate Marketing?
Table of Contents [Open][Close] So, what is affiliate marketing? Affiliate commission Customer actions Affiliate networks Affiliate Network Costs Building your network Marketing collateral – Communications ...
Aug28
How Effective Is Email Marketing These Days?
In today\’s digital landscape, where social media seems to dominate the marketing scene, people ask is email marketing still effective? With the influx of emails ...
Aug25
What is a conversion rate and why it is important?
In this article we are going to take a look at what is a conversion, how we calculate a conversion rate (CR) and why all ...
Nov09
Don’t write them off
Many business avoid hiring young people due to the lack of experience and the perceived investment of time needed to get them on board and up ...
Jul27
How to check the health of your websites page titles.
A simple quick SEO fix is to check the health of your page titles. Find out what to look for and how to fix it.
Jul20
How Much Carbon Does Your Website Create
Did you know that up to 4% of global greenhouse gas emissions are generated by our increasing digital activity? From websites and apps to social ...
Jul15
What is a Cost Per Acquisition (CPA)
For me a Cost Per Acquisition (CPA) is most probably the most important digital stat. The CPA enables you to understand how much it is ...
Jul07
Why cutting your marketing budget shouldn’t be your first step to saving your business.
We are facing a tough future with inflation at its highest for 40 years, consumers are feeling it in their pockets and the government is ...
Jun22
How to check the status of your website pages.
One of the simplest SEO fixes is a check to see that your pages are all working and areavailable to search engines to crawl and ...
Mar09
Amplifying Influencer Marketing
What is an Influencer? Influencers are individuals who have the ability to sell and promote a brand, product or service. Influencers are present within all ...
Dec01
Can you ever over optimise your website for SEO?
Can You Over Optimise Your Website for SEO? (And How to Fix It) By greenopalconsultancy / December 1, 2021 Yes — you absolutely can over ...
Oct19
Is Your Website Preventing People From Making a Purchase?
This article is going to look at why User Experience (UX) is important, how you can improve your business website UX and drive more sales. ...
Aug13
Reviewing Your Email Performance – Where to Start?
How I Improved A Client’s Email Performance The old adage is true that keeping an existing client is cheaper than acquiring a new customer, which ...
Jul27
How we helped a boutique detox retreat increase incremental SEO traffic by 680%
Brief Homefield Grange, a luxury boutique detox retreat in Rushton Northamptonshire offers their clients a range of detox programs to help them to reboot their ...
Jun16
Optimising your website content to grow your SEO traffic!
Recently I shared an article which talks about the three pillars of SEO, with content as one of the three pillars. I personally think content ...
May24
What is SEO and how can it help you increase your website traffic?
In this article I am going to cover what SEO is, how to improve it to drive more sales to your website. What is SEO? ...
Apr19
How I used Google analytics to improve the conversion of my follow-up outreach emails
Have you ever wondered if people are really interested in what you have to say and the emails you’re sending them? In this article I’m ...