I love this statement because it is so true. As a consultant I work with people that are specialists in their fields, they know their businesses inside and out!

They are not specialists in digital marketing and running websites, because of this – they don’t know, what they don’t know and often make simple mistakes that can be damaging to their online presence.

I have pulled together 6 tricks that people often miss.

Email – The Ratio of Images to Text Makes a World of Difference

A top reason that peoples emails are not delivered into a recipients inbox is that the email is considered to be spam. 1 particular area that I am conscious of when creating emails is that the you get the right ratio of images to text – images look beautiful but they can cause issues delivering your emails. You are advised to have 80% text to 20% images*, I generally work towards 60% text.

Search Engine Optimisation – Customer Focused

A dark art to many people, search engine optimisation is actually one of the simplest channels, when creating your website or content put your feet in your clients shoes, what will customers look for when trying to find your business, don’t use industry jargon, why not ask some of your customers what they would search for if trying to find your business.

Find out more about how to write with search engines and customers in mind. Beginners guide to optimising your website content to grow your SEO traffic! – Green Opal | Digital Consultancy

Pay Per Click (PPC) – Marketing is Not as Expensive as You May Think

PPC is one of the most under utilised channels for a small business, people are often scared of the channel, do not know where to start and expect it is going to be very expensive.

The fact is you do not need large budgets to run a PPC campaign. Set your budget to fit in with what you can afford. Your starting budget could be as little as £10 – don’t forget to keep an eye on your performance.

Social Media – Beg, Borrow and Steal

Beg, borrow and steal – well not quite. With Social Media you want to spread the word about your product or service, the best way to do this is by asking people to share your content, be blatant in your post, drop your friends and family a quick message, ask them to look out for your post, like, comment or share it. What are they there for if it isn’t to support you…

Don’t forget if you are talking about a piece of work you have done for a particular client, tag them in it, its guaranteed to get a reaction.

Website Buttons – Grey no Way

I am seeing this more and more often lately, website buttons being grey – in the online world, grey means that an action can not be taken, that something is wrong. So stay away from grey, chose a more positive colour, greens and oranges work well. Why not test it.

You can see that there are a lot of things that people are just not doing quite right, this is because they are learning, it is all new to them. They really don’t know what they don’t know and are damaging their online performance.

If you would like help to understand where you may be damaging your online presence, get in touch – gemma@greenopal.co.uk

*Source Email Blaster – spam checking tool