Clients
Helping Small Businesses Make Sense of Digital Marketing
Digital marketing can feel overwhelming when you’re running a business. With so many tools, channels and agencies promising results, it’s often hard to know where to focus.
As a digital consultant, I help small businesses cut through the noise and focus on the activity that will genuinely make a difference — whether that’s SEO, email marketing, website improvements or developing a clear digital strategy.
Below are some examples of businesses I’ve worked with and how I’ve supported them.
Not sure where to start?
Many of the businesses I work with simply want help understanding what is actually worth doing when it comes to digital marketing. I offer a free 30-minute call where we can talk through your current challenges and identify a few practical next steps.
01.
Pokita - Ethical Activewear
Services: SEO | Content Marketing | Email Marketing | Social Media
Pokita is a sustainable women’s padel and tennis sportswear brand founded by two friends with a passion for the sport. The founders have a deep knowledge of their products and market but wanted support navigating digital marketing.
Project
I now provide ongoing digital marketing support including:
SEO strategy and optimisation
Content creation
Email marketing
Social media support
The aim is to build sustainable digital growth while helping the team gain confidence in managing their marketing activity.
02.
Arkfibre - Fibre Optics
Services: Digital Audit | Ecommerce Strategy | Mentoring
Arkfibre are a specialist supplier of fibre optic equipment who wanted to better understand how their website and digital marketing activity could deliver stronger results.
Project
I conducted a full digital audit reviewing their website performance, marketing activity and user behaviour.
This provided clear recommendations on where the business should focus to improve ecommerce performance.
Ongoing Support
Following the audit, our relationship evolved into a digital mentoring partnership where I support the team with ongoing strategic guidance.
“Working with Gemma has been an absolute pleasure and she has given us the clarity and direction to focus on the most important areas to drive our e-commerce business forward… You don’t know what you don’t know and Gemma certainly helps us to fill in our don’t knows so that we can concentrate on what we do know.”
Kris Fake – Business Development Manager, Ark Fibre Optics Ltd
03.
Comfy Horse
Small team building an ecommerce proposition. The Director felt like he wasn’t getting a return on his investment on their new website.
Services: Digital Mentoring | Email Marketing | Reporting | UX
Comfy Horse is a specialist equestrian retailer. The business owner wanted to gain a stronger understanding of key areas of digital marketing and ecommerce.
Project
Through a digital mentoring package, I worked with the owner to review several areas of their digital activity including:
Email marketing strategy
Marketing reporting and performance analysis
Website navigation and structure to better align with customer behaviour
The goal was to provide practical guidance while building confidence in managing digital marketing.
04.
The Present
The Present are a small team of Mindfulness leaders, who were struggling to get to grips with their website and the best way to talk to their visitors.
Results – Provided a full digital audit reviewing all marketing activity, user behaviour. Providing recommendations regarding how to increase bookings.
Gemma is tuning around my business website beautifully as a part of developing ways to market The Present Courses CIC much more effectively.
She is knowledgeable, a great communicator and is supporting me to develop my understanding and skills.
It’s a pleasure to work work her and I highly recommend her.
Sarah Silverton – Mindfulness Teacher and Trainer – The Present
05.
Sow Easy – Grayson Group
Services: Digital Strategy | Team Development | Digital Implementation
Sow Easy® have been growing in the gardening and seed-based promotions market since 1988. They manufacture a range of innovative sustainable promotional products including promotional plants, branded seeds, Seedsticks and printed seed packets.
The business had a strong foundation in place and wanted to take their digital activity to the next level.
Project
I worked closely with the team to create a clear digital strategy built around both their business goals and the needs of their customers.
Alongside developing the strategy, I supported the team in implementing it across their digital activity and helped lead the recruitment of new digital team members to support future growth.
Let’s Talk About Your Digital Marketing
Every business is different, and often the biggest challenge is simply knowing where to focus first.
If you’d like an experienced digital marketing perspective on your business, I offer a free 30-minute consultation where we can discuss your current challenges and explore practical next steps.
Businesses perform better with insight.
Why Sorted Pets
What Is Web Accessibility and Why Is It Important?
6 Simple Ideas to Improve Your Website and Digital Marketing Today
Stuck for content ideas? Upcycle your old blog posts
When should start ups invest in PPC?
