Brief
Homefield Grange, a luxury boutique detox retreat in Rushton Northamptonshire offers their clients a range of detox programs to help them to reboot their body and mind.
I support them with a range of projects, from campaigns to new system implementations, to help them with business growth using digital marketing.
One of my most recent projects was working with the managing director to promote a weekend detox package using digital.
Approach
With a brief such as this I always start with the current performance of the page.
First, I benchmark the page’s performance of the site against the entire site, specifically looking at how people are getting to the page and what they are doing when they get there.
This way I can help you identify where your largest opportunity is, where to focus your time and money for the best results. In this instance, the page wasn’t driving any traffic naturally from search engines – a fairly simple thing to fix when you know how.
Looking into the three foundations of search engine optimisation (SEO); technical structure, content and links, I was able to quickly see it was the content of the page that was letting the page down.
So my first improvement was to change the content of the page to focus on what customers were searching for. (You can find out more about how to do this in this article If you would like more information regarding this see our article about “How to write content for customers and not search engines” if you would like.)
The next step was to increase visibility of the page – so I created a campaign using their existing digital marketing tools including:
- On-site advertising
- Social media
- Pay Per Click (PPC)
- SEO
Results
After six weeks the page was ranking for 80% more search terms; this led to a 900% increase in visitors finding the page through relevant terms.
As a comparison, the rest of the site grew by 220% – which reflected post lockdown interest.
That means incremental growth to the weekend detox package page was 680%.
“Being a small business owner means that I have to wear lots of hats most of the time. After operating for nearly 17 years, I realise that there are some areas of the business that are worth outsourcing to professionals.
Marketing has been one of those areas. It is not my strength, neither do I have any in-depth knowledge of how to use it effectively for my business. Then Gemma came along. What I have loved about working with Gemma is that she has not only improved our company’s sales and conversions very quickly, she also really takes the time to help me understand the why and how of what she does.
Gemma is approachable, knowledgeable and fun to work with. I would recommend her to anyone who wants to see a difference in their sales figures and wants to see their company grow.”
If you would like know what opportunities there are to grow your web traffic by better understanding what’s working and what’s not, get in touch 07737156710 or the contact form.